About BB Dakota | The Story Behind Our Women's Clothing Line

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BB Dakota is an eclectic shake up of the modern girl. We believe that fashion is about self-expression and taking risks, but more importantly, it’s about having fun. We design for the rule-breakers, the dreamers… BB Dakota supports the moment.


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Jack celebrates everything cheeky, irreverent and boundary-pushing in fashion for a girl with a lust for life and a penchant for mischievous fun. Jack’s blend of polish and whimsy comes together in an effortless collection of tops, bottoms, dresses, and outerwear. What’s the point of fashion if you can’t have fun with it?


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The Dakota Collective mission is to perfect the casual uniform: denim, a tee, and a leather jacket. Effortlessly hip and endlessly wearable, this collection offers sumptuous layers of knits that satisfy the ‘cool-girl’ need for both classic and of-the-moment pieces, as well as the finest quality of denim to pair them with. A range of buttery soft leather jackets complete the look. Dakota Collective uses artisanal sewing techniques, construction, and washes which ensure the softest hand-feel and perfect amount of stretch for ultimate wearability and comfort. The result is a collection of covetable pieces that you could live in every day, all year round.